In designing a new generation of home theater accessories that show off a special sense of style, Austere Founder and CEO Deena Ghazarian pulled from her robust experience as a global sales leader and her years in the fashion industry.

Austere’s design philosophy centers on a commitment to create products that are about more than just functionality, and its products highlights Ghazarian’s eye for design.

In addition to Austere, Ghazarian also co-founded the Los Angeles-based shoe company ChloeNickie, which supplies high-end shoe brands at reasonable prices and donates a portion of proceeds to the Southern California Autism Speaks chapter.

Ghazarian, who sits on the Consumer Technology Association (CTA)® Executive Board and previously was a member of CTA’s Board of Industry Leaders, sat down with It Is Innovation (i3) magazine to share her lessons learned from building startups.